The cost of commercial video production in San Francisco varies depending on project complexity, crew size, locations, talent, equipment, and post-production needs.

At Farallon Films, we tailor our Commercial Video Production services to fit the goals and scale of each client. Our commercial video productions typically range from $30,000 to $200,000, depending on the scope and creative requirements.

For an accurate estimate, we recommend contacting us to discuss your specific project needs.

Farallon Films is a full-service San Francisco video production company that creates:

• Commercial Video Production – High-quality branded content for TV, streaming platforms, and social media.

• Corporate Videos – Business-driven storytelling for internal communications, recruitment, and company culture.

• Product Videos – Detailed visuals that highlight a product’s features, functionality, and benefits.

• Brand Story Videos – Narrative-driven content that establishes an emotional connection with audiences.

• Event Coverage – Documenting conferences, company events, and brand activations.

• Social Media Videos – Short-form, high-impact content designed for Instagram, TikTok, LinkedIn, and YouTube.

• Documentary Films – In-depth, cinematic storytelling that explores real-life subjects, people, and experiences.

• Short & Feature Films – Award winning shorts and features from directors who know how to move people—onscreen, online, and in the world beyond.

Our team works closely with clients to develop concepts, plan logistics, and execute high-quality productions that align with their brand identity.

The timeline for commercial video production varies based on project complexity.

A general breakdown includes:

• Pre-Production (1-4 weeks) – Concept development, scripting, location scouting, scheduling, and casting.

• Production (1-5 days) – Filming on location or in a controlled studio environment.

• Post-Production (2-6 weeks) – Editing, sound design, motion graphics, color grading, and client revisions.

Smaller projects, such as a single-location corporate shoot, can be completed in a shorter timeframe, while larger-scale commercial video productions with multiple shoot days or complex visual effects may take longer.

Hiring a San Francisco video production company involves the following steps:

1. Define Your Project Goals – Determine your video’s purpose, target audience, and key messaging.

2. Review Portfolios – Assess the production company’s previous work to ensure it aligns with your vision.

3. Consult and Plan – Engage with the production company to discuss creative direction, logistics, and strategy.

4. Set a Budget – Align expectations on production costs and deliverables.

5. Schedule Production – Finalize locations, talent, and filming dates.

6. Post-Production & Revisions – Work with the production company to refine the final video before delivery.

At Farallon Films, we streamline this process to ensure a seamless experience. To learn more about production, visit our Commercial Video Production page.

Yes. Farallon Films has extensive experience securing video production permits not only in San Francisco but in most locations where filming requires approvals.

Our producers and location managers have the expertise to handle:

• Permit Applications – Managing all required documentation for public and private locations.

• Location Coordination – Ensuring compliance with city, county, and state regulations.

• Street Closures & Parking Logistics – Arranging road closures, reserving parking, and securing access for production crews.

Whether you're filming a commercial video production in San Francisco, Los Angeles, New York, or other locations, we streamline the permitting process to ensure a smooth and legally compliant shoot.

Our commercial video production process includes:

• Pre-Production – Creative development, scriptwriting, casting, location scouting, and scheduling.

• Production – On-location or studio filming with professional cinematography, lighting, and direction.

• Post-Production – Editing, motion graphics, sound design, color correction, and final delivery.

This process ensures that each project is executed efficiently while maintaining high-quality production value.

Yes. Our team offers scriptwriting and creative development for businesses that need assistance shaping their story. Services include:

• Concept Development – Crafting a compelling narrative to engage your audience.

• Scriptwriting – Writing scripts optimized for clarity, engagement, and brand messaging.

• Storyboarding – Creating visual roadmaps to guide production.

We help brands refine their messaging and ensure that their commercial video production aligns with their strategic objectives.

Yes. We have access to a network of professional on-screen actors and voiceover artists.

• Casting & Auditions – Identifying and selecting talent based on your project needs.

• Voiceover Talent – Providing narration services for branding, explainer videos, and commercials.

• Talent Management – Handling contracts, scheduling, and on-set coordination.

If your project requires professional talent, we ensure a smooth casting and production process.

Yes. Our post-production services include:

• Editing – Structuring footage to create a cohesive story.

• Color Grading – Enhancing visuals for a polished, cinematic look.

• Motion Graphics & Animation – Adding branding elements, text, and dynamic graphics.

• Sound Design & Mixing – Ensuring high-quality audio for clear, immersive storytelling.

• Advanced VFX Services – Including 3D animation, CGI, and compositing for high-end visual effects.

Yes. We can use AI video tools as part of our broader video production workflow when it benefits speed, efficiency, or execution.

• Workflow Acceleration – AI-assisted processes can help streamline certain stages of AI video production.

• Creative Support – Generative tools are used selectively while all creative direction remains human-led.

• Quality Control – Every AI-generated video element is reviewed, refined, and finalized by experienced filmmakers.

AI is used to support production, not replace creative decision-making or storytelling.

No. We generally do not recommend fully AI-generated video for commercial or branded content.

• Audience Perception – Viewers can often recognize fully AI-generated video and may disengage from it.

• Creative Authenticity – Strong creative voices and human judgment remain critical to effective AI video work.

• Hybrid Approach – AI video tools are most effective when combined with live-action, editorial, and post-production craft.

Our focus is on using AI where it adds value, without compromising authenticity or audience trust.