About

About Farallon

Commercial Video Production Company

It Started
With a Feeling

Farallon was founded by filmmakers who spent years inside the commercial video production industry and grew tired of the output. Not the craft. The work itself. Too many projects prioritized speed over substance, spectacle over story, volume over vision. The result was advertising that nobody felt anything watching.

We started Farallon because we believed commercials could be better. Not louder. Not flashier. Better. More human. More honest. More cinematic. The kind of work that treats the audience with the same respect you'd give someone sitting in a theater watching a film they chose to see.

For over a century, people have connected with cinematic images. A real face. A real moment. A feeling that stays with you. That truth is the foundation of everything we make. That belief hasn't changed. It's become our standard.

What We Believe

Our Values

What We
Believe

Craftsmanship

Every project receives our full attention. We build custom work for every client because quality lives in the details. Less is so much more than more.

Authenticity

We never compromise on what's real. The stories we tell and the way we tell them reflect honest emotion, genuine characters, and ideas that actually mean something.

Smart Disruption

We're not interested in making another forgettable commercial. We exist to replace what's ordinary with what's emotionally resonant. Work that creates loyal audiences, not just impressions.

Collaboration

Cinematic storytelling demands talented people working in harmony. Our collective brings together directors, editors, producers, and colorists who share a standard and protect each other's work.

Who We Are

Beneath the Surface