Who We Are. Why It Matters.
RETHINKING VIDEO PRODUCTION IN SAN FRANCISCO.
It Started With A Feeling.
Farallon was founded by filmmakers who spent years inside the commercial production industry and grew tired of the output. Not the craft. The work itself. Too many projects prioritized speed over substance, spectacle over story, volume over vision. The result was advertising that nobody felt anything watching.
We started Farallon because we believed commercials could be better. Not louder. Not flashier. Better. More human. More honest. More cinematic. The kind of work that treats the audience with the same respect you'd give someone sitting in a theater watching a film they chose to see.
For over a century, people have connected with cinematic images. A real face. A real moment. A feeling that stays with you. That truth is the foundation of everything we make. That belief hasn't changed. It's become our standard.
What We Believe.
CRAFTMANSHIP | Every project receives our full attention. We build custom work for every client because quality lives in the details. Less is so much more than more.
AUTHENTICITY | We never compromise on what's real. The stories we tell and the way we tell them reflect honest emotion, genuine characters, and ideas that actually mean something.
SMART DISRUPTION | We're not interested in making another forgettable commercial. We exist to replace what's ordinary with what's emotionally resonant. Work that creates loyal audiences, not just impressions.
COLLABORATION | Cinematic storytelling demands talented people working in harmony. Our collective brings together directors, editors, producers, and colorists who share a standard and protect each other's work.
Beneath The Surface.
TIMELESS | We are not a trend. We are rooted in enduring craft, committed to work that holds up long after the campaign ends.
PASIONATE | Every project gets our full creative energy. Authentic storytelling and emotional connection fuel everything we do.
HARMONIOUS | We balance creative vision with collaborative discipline. The best work comes from talented people aligned around a shared intention.
MINDFUL | Every detail is intentional. Every choice serves the story. Nothing is accidental.