VIDEO PRODUCTION.
THE ART & CRAFT OF COMMERCIAL
A blog exploring the tools, talents, and trends shaping Bay Area video production.
POSTS

Crafting Compelling Characters in Commercial Video Production
Discover the art of creating relatable and memorable characters in commercial videos. Learn how character-driven narratives can deepen emotional connections and boost audience engagement.

How Long Does It Take to Produce a Commercial?
Producing a commercial involves several stages, each requiring a specific amount of time. Understanding the production timeline can help you plan your project effectively and ensure timely delivery.