Farallon
LegacyLegacy
GM EvolveGM Evolve

Matthew Rojas

Biography

Matthew Rojas is a commercial film director based in Dallas, Texas, who blends striking visuals with meaningful storytelling. Known for his attention to detail, he builds narratives that stay with audiences long after the credits roll. His style is rooted in authenticity, whether through strong performances, inventive visuals, or powerful imagery; for Matthew, it is never only about making something beautiful, but about moving people and giving them something to sit with. Off set, he is a proud husband and father of three, a devotee of classic noir and a fixture at the Alamo Drafthouse. He brings that same vision to every project, from commercials to narrative film.

Matthew Rojas — commercial director, Farallon (San Francisco) Matthew Rojas
GM Evolve — Legacy — commercial video production directed by Matthew Rojas, Farallon (San Francisco)
LegacyLegacy
GM EvolveGM Evolve
Asco Equipment — We're On It — commercial video production directed by Matthew Rojas, Farallon (San Francisco)
We're On ItWe're On It
Asco EquipmentAsco Equipment
Texas Rangers — Viva Tejas — commercial video production directed by Matthew Rojas, Farallon (San Francisco)
Viva TejasViva Tejas
Texas RangersTexas Rangers
Rock Boxing Academy — The Process — commercial video production directed by Matthew Rojas, Farallon (San Francisco)
The ProcessThe Process
Rock Boxing AcademyRock Boxing Academy
Motor Society — Wanderers — commercial video production directed by Matthew Rojas, Farallon (San Francisco)
WanderersWanderers
Motor SocietyMotor Society
Lokey's Bodyshop — Modern Solutions — commercial video production directed by Matthew Rojas, Farallon (San Francisco)
Modern SolutionsModern Solutions
Lokey's BodyshopLokey's Bodyshop